Friday 29th March 2019

Opening of SAGA Arras and Fontenay-le-Comte

In March, two new stars for SAGA Mercedes-Benz.


The RCM group has just opened the doors of a new SAGA Mercedes-Benz dealership in Arras (62) and a Mercedes-Benz “Café” in Fontenay-Le-Comte, in the south of Vendée (85).


SAGA Mercedes-Benz Fontenay-Le-Comte

On the 21st of March 2019, Ronan Chabot, president of the RCM group & Mr. Jean-Michel Lalère, Mayor of Fontenay-Le-Comte, together, opened a new SAGA Mercedes-Benz site in Fontenay-Le-Comte (85).

Located at Boulevard du Général de Gaulle, this atypical and friendly relay point, with a surface area of 676m2 will house the sale and quick maintenance of Mercedes-Benz new, used and utility vehicles.

From the beginning of March, the sales and customer service teams have moved onto the premesis to offer a quality service to all customers. The site, remnents of a former police station, was entirely redesigned as a Mercedes “Café, a crossing-point, a place for communicating and conviviality in the heart of Fontenay-Le-Comte.

Two years of studies and construction with the P.A.D architectural firm were necessary before planning an official opening for the first quarter of 2019.
The hope was to preserve the steel structure in order to preserve the warm soul of the place. In the interest of transparency, our customers can now directly observe their vehicle being repaired from the showroom thanks to the numerous bay windows separating the sales area from the workshop. The decoration has been created with the comfort and well-being of their visitors and their employees in mind.

SAGA Mercedes-Benz Fontenay is intended to be a dynamic and dedicated economic player who works alongside the local economy. During the inauguration evening, several local companies were called upon for the reception and entertainment.

Fontenay-Le-Comte is located in Vendée, the homeland of SAGA where the brand has historically been well represented in private and industrial vehicles.


SAGA Mercedes-Benz ARRAS

On Thursday the 28th of March 2019, Ronan Chabot, RCM group president and the representatives from the Mercedes-Benz France management board, opened the new dealership in Arras (62).

Located instead at Z.I. de la Rocade, 850 Départementale 60 à Beaurains, this new site houses the sale and repair of new and used Mercedes-Benz vehicles in a modern area.

Divided into several areas, this new generation SAGA Mercedes-Benz dealership now welcomes its visitors in a large building with modern architecture of 1,710m2 occupying 8,992m2 of land. The 860m2 showroom dedicated to the sale of new vehicles gives total visibility of the workshop section, with a surface area of 850m2. The sale of used vehicles has its own area, located not far from the building.

The visual harmony of the building and the atmosphere of the place is also apparent through the choice of materials and their shapes. The roof, circled by a large metallic ring, is the architectural signature of the group, created by the P.A.D. architectural firm.

After the opening of the SAGA Mercedes-Benz dealership in Valenciennes in 2015 and the opening of the Dunkirk dealership in September 2017, SAGA Mercedes-Benz is continuing their investment in the rejuvenation of living areas that are the dealerships. This creation highlights the determination of SAGA Mercedes-Benz to offer the best service and a beautiful showcase to their customers in Hauts-de-France. Two new installations are planned in St-Omer and Boulogne-sur-Mer, with construction having started in 2019.


About the RCM group :

The RCM “Ronan Chabot Management” company, the head office for which is in Vendée, is a distributor of the Mercedes-Benz brand through 21 establishments, spread out in two geographic areas (West and Haut-de-France). The RCM company achieved a turnover of 952,000,000 Euros in 2018 (for Mercedes (PV, LVC, IV), Toyota-Lexus and Porsche) and employs 1650 people.

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