SAGA Mercedes-Benz
SAGA Mercedes-Benz
Presentation
The company initially developed in the industrial vehicle sector in Vendée during the 1970s under the SAGA entity. This marked the beginning of its history. It was later consolidated through the acquisition of dealerships in Maine-et-Loire and Deux-Sèvres. Together, these form Saga Ouest.
The company reached a turning point in its history in 2013 with the acquisition of the Mercedes-Benz France subsidiaries in Lille, Dunkirk and Valenciennes. SAGA Nord-Pas de Calais was created. This second regional hub was further strengthened by the integration of dealerships throughout the Hauts-de-France region.
In 2019, Saga took its first steps in Europe by integrating the SAGA Piret operations in Belgium and SAGA Coire in Switzerland. At the same time, SAGA expanded its industrial vehicle network with the acquisition of SAGA Massoni in the south-west of France.
The story continued in 2021 with the acquisition of the SAGA GGE dealerships in the Essonne region.
European expansion continued in 2023 with the acquisition of the SAGA Trucks Sparshatt dealerships and SAGA Praha in Prague, Czech Republic.
All SAGA teams work every day to deliver the best possible customer experience and to promote the Mercedes-Benz brand within their dealerships.
SAGA and the Industrial Vehicle
The first activity of SAGA Mercedes-Benz, industrial vehicles are at the origin of the company’s creation in 1971. The heavy-duty vehicle culture associated with the brand with the star is now expressed across 24 distribution points.
Alongside transport operators, the Angers dealership hosts the Mercedes-Benz Select Truck and Charter Way services. Its workshops are also specialised in the preparation and fitting of assistance trucks used in rally raids, notably the Dakar.
First SAGA dealership in La Roche-sur-Yon, in 1971.
SODEBO & SAGA Mercedes-Benz, a beautiful story
Saga Classic is the SAGA department specialised in historic and youngtimer vehicles. Sales, maintenance and restoration activities aim to pass on the passion and history of Mercedes-Benz.
Customer Services
Customer service positions have a key role in the customer path. Discover them through images:
OUR DEALERSHIPS
SAGA Mercedes-Benz, 52 dealerships set up in France, Belgium, the United Kingdom, Switzerland, Liechtenstein and the Czech Republic.
Discover the entire SAGA Mercedes-Benz world
at www.saga.mercedes-benz.co.uk and on social networks.
